The market for electric vehicles (EVs) in Australia is changing rapidly, and Navigating the Australian EV Landscape has never been more fun. Sales are likely to rise again in 2024 thanks to the new models, financial aid from the government, and better charging stations. Some of the most important things that are driving this momentum are:

• More and more models are coming out: manufacturers are making their products more varied to fit every requirement and budget. By the end of 2024, you should expect to see new cars such as the Nissan Ariya and the Subaru Solterra.

• Policy benefits: Financial support like ( FBT ) exceptions keep making things more affordable and boosting consumer confidence.

• Better infrastructure: Charging networks are growing quickly, which is slowly easing range anxiety for people who might want to buy a car.

There are more electric vehicles (EVs) than ever before, so it’s important to know the pros and cons of each one. This is a new list of the top ten electric car sellers in Australia for 2023, coupled with new information about the market for 2024.

Rank	Brand	Model	Market Share	Sales

1

Tesla

Model Y

29.30%

28,769

2

Tesla

Model 3

16.90%

16,506

3

BYD

Atto 3

11.40%

11,042

4

MG

ZS EV

7.90%

7,602

5

MG

4

3.20%

3,134

6

Volvo

XC40 Pure Electric

3.10%

2,976

7

Mercedes-Benz

EQC

2.60%

2,525

8

Hyundai

Kona Electric

2.50%

2,417

9

Kia

EV6

2.10%

2,052

Tesla Model Y (29.3% Market Share)

In 2023, the Tesla Model Y took over the Australian electric vehicle market, financial reporting for almost a third of all sales. Families and tech fans both love it because it has a long range, Vehicle safety systems, and great performance.
But 2024 could bring a livelier race in the market, pushing everyone to do better.The Mach-E version of the Ford Mustang GT will come out at a lower price than the other models, but it will still have the same performance. Also, Tesla’s recent price changes could change how buyers feel and make it easier for competitors to enter the midsize SUV market. To stay ahead, Tesla will probably focus on making more cars, updating its software, and building more charging stations.

Tesla Model 3 (16.9% Market Share)

Still holding its title as Australia’s leading electric sedan, Tesla’s Model 3 combines price, technology, and performance like few others can. Urban drivers love its sleek, fuss-free design, high safety credentials, and the effortless charging experience provided by Tesla’s rapidly expanding Supercharger network.

But 2024 could be a tougher road to travel. New rivals like the BYD Dolphin — roomy, affordable, and quickly earning attention — are starting to make things interesting. Many industry experts believe Tesla might adjust prices or introduce new features to stay in front. Thanks to recent updates that improve efficiency and give it a sharper, cleaner look, the Model 3 is ready to hold its lead even as rivals catch up.

BYD Atto 3 (11.4% Market Share)

The Atto 3 from BYD has quickly become a favorite in the EV market. Affordable, stylish, and packed with features, it’s clear that Chinese brands are no longer small-time players in Australia—they’re here to compete directly.

The company is only going to get bigger, with new cars such as the BYD Dolphin as well as the Seal coming out in 2024. BYD has the tools to beat many other compact SUVs because it is committed to having a great driving range and cutting-edge battery technology.

This sudden success means that BYD is likely to be some of Tesla’s most long-lasting rivals.

MG ZS EV (7.9% Market Share)

The MG ZS EV is still an attractive option for people who want to buy an electric car but don’t want to spend a lot of money. MG wants to keep up with aligning the segment by giving its cars a upgrade that improves both their design and technology. The MG roadster is a completely electric convertible car that is expected to come out in 2024. It could help MG’s company become more recognized and get people interested in its growing line of electric vehicles.

MG 4 (3.2% Market Share)

People have been slowly falling in love with the MG 4 because it drives like a sports car and has an excellent range for its cost. But it has to compete with a lot of other compact SUVs, like the Hyundai and Kia. MG will need to keep its pricing edge while enhancing local service support in order to build a strong long-term position.

Volvo XC40 Pure Electric (3.1% Market Share)

Volvo’s XC40 Pure Electric blends Nordic style, premium craftsmanship, and outstanding safety, and with a 2024 update expected to bring more driving range and smarter navigation, the brand looks set to stay strong in the premium EV market.

Mercedes-Benz EQC (2.6% Market Share)

Newer luxury electric vehicles are starting to put pressure on the Mercedes-Benz EQC. People say that Mercedes is working on a new model that will come out in 2025. It’s expected to deliver better efficiency, longer range, and new features to match what customers are looking for.

Hyundai Kona Electric (2.5% Market Share)

The Kona Electric from Hyundai is still a reliable and useful choice for everyday automobile drivers. Hyundai’s own Ioniq hatchback 5, which has a more modern look and more room, is giving it a run for its money, though. In 2024, the Kona Electric will get a new look to stay competitive.

Kia EV6 (2.1% Market Share)

Known for its sleek styling, impressive performance, and rapid charging, the Kia EV6 has already made its mark, and the arrival of the EV9 in 2024 — a full-size electric SUV — is expected to strengthen Kia’s EV range and help grow its market share.

BMW iX (1.9% Market Share)

The BMW iX is a good choice for high-end buyers who want luxury and the latest technology. The new BMW iX M60 is built for speed enthusiasts, and updates to the base model are expected in 2024 to keep it appealing and competitive.

Beyond the Numbers: What to Watch

• New model launches: Watch out for new models such as the Nissan Ariya, Subaru Solterra, and BYD Dolphin.
• Updates on government policy: Changes to rules or incentives for electric vehicles could make them less affordable.
• Charging infrastructure progress: The network is growing quickly, which will make owning an electric vehicle even easier.

Driving an electric vehicle goes beyond the ride itself; it’s a lifestyle shift. EVsHome is here to support drivers through this change and make their ownership experience even better.

Frequently Asked Questions (FAQs)

1. What does “Navigating the Australian EV Landscape” mean for buyers?
It means understanding key trends, government incentives, and new EV options to make smarter purchase decisions.

2. Which EV was Australia’s top seller in 2023?
The Tesla Model Y led the market with a 29.3% share, followed by the Tesla Model 3 and BYD Atto 3.

3. Are EV prices in Australia expected to fall in 2024?
Yes, with more competition and local incentives, several EV models may see price adjustments or special offers.

4. Is charging infrastructure improving in Australia?
Yes, public fast-charging networks are expanding rapidly, reducing range anxiety for new EV owners.

5. Which upcoming EVs should Australians watch for in 2024?
Look out for the Nissan Ariya, Subaru Solterra, BYD Dolphin, and Kia EV9—these launches will reshape the market.