Apple is shaking things up in a big way. Siri, the voice assistant that once made iPhones feel futuristic, is set for a massive transformation. This change is part of Apple’s larger move into the generative AI world—a space where competitors like OpenAI, Google, and Microsoft have been rapidly advancing.
But what does this mean for everyday Australians? How will this new version of Siri work? And why is Apple making such a bold move now?
Let’s dive into the full picture—what’s changing, why it matters, and how you can prepare for what’s coming next.
Why Is Apple Making a Big Change to Siri?
Siri was first introduced in 2011, and while it was impressive at the time, it hasn’t evolved nearly as fast as users expected. If you’ve ever asked Siri to do something simple and ended up repeating yourself—or getting a completely irrelevant response—you’re not alone.
Apple knows this. And with the rise of tools like ChatGPT and Google Gemini, it’s clear the world has moved on from basic voice assistants. Apple is now playing catch-up—but they’re doing it the Apple way: privately, securely, and deeply integrated into your device.
What’s the Big Siri Update All About?
In 2024, at the WWDC (Apple’s Worldwide Developers Conference), Apple revealed a project called “Apple Intelligence“. This initiative aims to bring a smarter version of Siri to your iPhone, iPad, and Mac—powered by generative AI.
Here’s what’s changing:
1. Smarter Responses
Siri will no longer rely only on pre-programmed responses. With generative AI, it can understand context, hold multi-step conversations, and even remember previous interactions.
Example: Instead of saying “Remind me to water the plants,” and getting a one-time reminder, you can now say, “Remind me to water the plants every second Sunday,” and Siri will actually get it right.
2. On-Device Processing
Privacy matters to Aussies. With Apple’s new approach, much of Siri’s processing will happen on your device, not in the cloud. That means your personal information won’t be flying off to some distant data centre.
This is especially important in Australia, where privacy laws are strict and users are increasingly cautious about data sharing.
3. App Control and Deep Integration
The new Siri will let you control and interact with apps in a much deeper way.
Bold Keyword: Apple Intelligence
You could say, “Show me all the photos I took in Sydney in June,” and Siri will scan your Photos app and pull them up. Or say, “Send the last file I edited in Notes to John on WhatsApp,” and Siri will handle that entire workflow.
What Is Generative AI and Why Is Apple Using It?
If you’re wondering what all this “generative AI” fuss is about, you’re not alone.
Generative AI refers to systems that can create new content—like text, images, or even code—based on what you ask. Think of tools like ChatGPT or DALL·E.
So, how does this apply to Siri?
Apple is partnering with OpenAI to embed ChatGPT-4 directly into Siri for more complex requests. If Siri can’t answer your question, it can seamlessly hand off the task to ChatGPT—with your permission.
Anecdote: Imagine asking Siri, “Can you write a birthday poem for my daughter who loves dolphins?” With the new system, Siri will generate a thoughtful, original poem within seconds.
How Will This Affect Australian Users?
For Australians, the new Siri experience will be deeply integrated with local content and context.
1. Local Knowledge
Siri will get better at understanding Aussie slang, accents, and regional preferences. Whether you’re saying “Arvo,” “Maccas,” or “servo,” Siri will keep up.
2. Support for Local Apps
Expect improved support for popular Australian apps like MyGov, ABC News, Woolworths, and Transport NSW. Siri may soon be able to help you renew your rego, check Opal card balances, or find the nearest Coles.
How to Use the New Siri: A Step-by-Step Guide
Here’s how you’ll be able to use the upgraded Siri on your Apple device when it becomes available (expected with iOS 18):
Step 1: Update Your iPhone
- Go to Settings > General > Software Update.
- Download and install iOS 18 when it becomes available in Australia.
Step 2: Enable Apple Intelligence
- Head to Settings > Apple Intelligence.
- Toggle on Siri with AI Enhancements.
Step 3: Connect Your Apple ID
- Log in to your Apple ID and ensure iCloud is active.
- This ensures Siri remembers your preferences across devices.
Step 4: Start Talking Naturally
- You no longer need the “Hey Siri” wake phrase. Just raise your phone and start speaking.
- Ask layered questions or give multi-step instructions.
What About Privacy? Is It Still Safe?
Absolutely. Apple’s approach to privacy hasn’t changed—in fact, it’s stronger.
On-Device AI
Most of the processing is done on your iPhone, not sent to a server. This makes it nearly impossible for others to intercept your data.
Private Cloud Compute
When Siri does need cloud access, Apple uses a new technology called Private Cloud Compute, which ensures that no one—including Apple—can see your data.
For Australians concerned about surveillance or data misuse, this is a big deal. Apple is staying well within the Australian Privacy Principles.
How Will This Change the Way Aussies Use Technology?
This update isn’t just about Siri—it’s about how we interact with technology overall.
Australians are already used to doing everything from paying bills to checking in at the airport with a phone. The smarter Siri will:
- Save time
- Reduce app switching
- Personalise suggestions based on local habits
Anecdote: “I was stuck in traffic on the way to Bondi and asked Siri if there were any better beach options with parking nearby. It suggested Coogee and even opened Google Maps with directions. That’s the kind of intelligence I need!”
Which Devices Will Support the New Siri?
Not every Apple device will get the new AI-powered Siri. Here’s a list of supported models:
| Device | Minimum Model |
|---|---|
| iPhone | iPhone 15 Pro / Pro Max |
| iPad | iPad Pro (M1 and above) |
| Mac | Macs with M1 chip and above |
Older models will still have the traditional Siri, but without the AI-enhanced capabilities.
When Is It Coming to Australia?
The new Siri features will begin rolling out with iOS 18, which is expected to launch in September 2025 in Australia.
However, a developer beta is already available, and a public beta is expected in July 2025.
How This Affects Apple’s Competitive Position
Apple’s late entry into the AI game has sparked debate. But the company’s strong focus on:
- Privacy
- Ecosystem integration
- Hardware-software synergy
…may be what helps it leapfrog competitors like Google and Samsung in the long run.
What Should You Do Now?
Here are a few steps Aussies can take now to prepare:
- Upgrade to a compatible device if you’re still using an older model.
- Sign up for the iOS beta program if you’re curious to test new features early.
- Follow Apple’s Australian Newsroom for official updates.
Final Thoughts: Siri’s Rebirth in Australia
The future of Siri is looking brighter than ever. With Apple Intelligence, generative AI, and a user-first design, Australians can look forward to a truly smart assistant that actually lives up to the name.
Yes, change can be overwhelming—but if Apple gets this right, Siri will move from being a novelty to becoming a daily digital companion for millions.
So, whether you’re in Sydney or the outback, this major Siri upgrade could transform the way you use your iPhone—for good.
