There is no longer hype about artificial intelligence; it is now a genuine thing. AI is no longer just an optional new technology for businesses in Australia and throughout the world; it is now a must-have. The big question now isn’t whether to employ AI, but which platforms provide you the best bang for your buck. We made this list to the 12 Best AI Tools for Business in 2025 to help people who have to make decisions cut through the noise.
This in-depth guide talks about AI platforms for marketing, finance, project management, design, and running a business. There are use cases, integration details, pricing information, and honest reviews of both strengths and weaknesses in each aspect. Adding screenshots and photos of prices to each section might help business leaders see expenses more clearly.
1. Custom AI Development
Custom solutions are the greatest choice for businesses that have complicated demands. Osher Digital’s custom AI development is made to fit your specific workflows. For this reason, it is one of the best AI tools for enterprises.
How to Apply:
- Using AI agents to automate sales and marketing
- Using robots to do financial tasks automatically
- Smart data processing for big sets of data
Looking at it:
- Personalization: Very good
- Integration: Works perfectly with both ERP and CRM systems
- Designed to grow, with high scalability
Pricing: Fully custom, based on project scope.
2. OpenAI – ChatGPT Team and Enterprise
ChatGPT has become a safe AI Tool for businesses. The Team and Enterprise plans give businesses dedicated workspaces with advanced rules for handling data.
Examples of Use:
File uploads for data analysis
Making safe content for marketing
Custom GPTs for HR and support groups
Pricing: Team plan is subscription based. Enterprise requires custom pricing.
3. Microsoft Copilot for Microsoft 365
Microsoft Copilot integrates directly into Word, Excel, Outlook, PowerPoint, and Teams. This is ideal for businesses already invested in the Microsoft ecosystem.
Use Cases:
- Drafting and summarising documents
- Real-time meeting summaries
- Inbox prioritisation and smart replies
Pricing: Available as an add-on per user, per month with qualifying Microsoft 365 plans.
4. Google Workspace with Gemini
Gemini AI is built into Gmail, Docs, Sheets, and Slides, transforming everyday workflows with smarter automation.
Use Cases:
- Drafting and refining content in Docs and Gmail
- Analysing and organising spreadsheets in Sheets
- Automated presentation creation in Slides
Pricing: Included in most Workspace Business and Enterprise tiers.
5. Anthropic Claude for Teams
Claude provides long-form reasoning and detailed analysis of large documents. Its strong safety features and high-quality writing make it one of the 12 Best AI Tools for Business.
Use Cases:
- Legal contract analysis
- Finance report summarisation
- Drafting professional communications
Pricing: Seat-based monthly plans. Enterprise pricing available on request.
6. Canva Magic Studio
Canva’s Magic Studio is one of the best AI tools for business, especially for creative teams. It makes it easy to design while keeping the brand consistent.
Use Cases:
- Presentations and videos made by AI
- Customizing the brand voice
- Smart editing, such removing backgrounds and translating
Pricing: Free tier available. Pro and Teams plans priced per person monthly.
7. Atlassian Rovo
Rovo enhances Atlassian tools like Jira and Confluence with AI. It enables agentic workflows and intelligent project insights.
Use Cases:
- Unified organisational search
- AI-assisted service management
- Automated project reporting
Pricing: Included in Standard, Premium, and Enterprise Cloud plans.
8. Xero (Australia and New Zealand)
Xero is tailored for Australian and NZ businesses, integrating compliance with AI-powered financial insights.
Use Cases:
- Cash flow forecasting
- Automated bank reconciliation
- GST and payroll compliance
Pricing: Tiered monthly plans in AUD including GST.
9. AWS Marketplace – AI Solutions
AWS Marketplace is a digital catalogue of AI models and tools, integrated directly with SageMaker for deployment.
Use Cases:
- Fraud detection models
- Natural language processing
- Image recognition tools
Pricing: Pay-as-you-go, model specific. Free trials available.
10. G2 – AI Software Reviews
G2 is not a tool itself but provides trusted peer reviews to help businesses discover the 12 Best AI Tools for Business.
Use Cases:
- Vendor shortlisting
- Competitive analysis
- Implementation insights
Pricing: Free access for buyers.
11. Capterra Australia
Capterra Australia simplifies AI procurement by filtering vendors that support the local market and compliance needs.
Use Cases:
- Vendor discovery for Australian businesses
- Side-by-side tool comparison
- User reviews for validation
Pricing: Free to use.
12. AppSumo AI Collection
AppSumo provides discounted lifetime deals on a wide variety of AI tools, making it cost-effective for SMBs.
Use Cases:
- Experimenting with niche AI solutions
- Budget-friendly acquisition of marketing and SEO tools
- Building a diverse AI toolkit
Pricing: Lifetime deals with one-time payments. Refunds available.
Top 12 AI Business Tools Feature Comparison
| Solution | Core Features | User Experience / Quality Metrics | Value Proposition | Target Audience | Price Points / Licensing |
|---|---|---|---|---|---|
| Custom AI Development (Osher) | Tailored AI, system integration, automation | 30-day satisfaction guarantee, training | Scalable, accurate, cost-saving custom AI | Businesses with legacy or complex needs | Custom pricing, longer dev time |
| OpenAI — ChatGPT (Team & Ent) | GPT-5 access, team workspace, multi-tool support | Early access features, strong compliance | Versatile AI assistant with enterprise controls | Businesses needing broad AI tools | Subscription + separate API billing |
| Microsoft Copilot for 365 | AI in MS apps, data-grounded, governance | Enterprise-grade security, tenant controls | Deep MS ecosystem integration | Microsoft 365 users with compliance needs | Add-on requiring qualifying MS licenses |
| Google Workspace + Gemini | AI drafting, extraction, admin controls | Real-time collaboration, mobile strong | AI included in core Workspace plans | Google Workspace users | Included in Business/Enterprise plans |
| Anthropic — Claude Teams | Large context windows, team collaboration tools | High-quality writing, strong reasoning | Safe, scalable chat for long docs | Teams and enterprises needing deep reasoning | Seat-based pricing |
| Canva — Magic Studio | AI design generation, brand voice, templates | Low learning curve, local support AU | Easy design AI for marketing and SMBs | Marketers, agencies, non-designers | Subscription plans, usage limits vary |
| Atlassian — Rovo | AI agents, chat/search in Atlassian tools | Included in cloud plans, local AU support | Native AI for IT, engineering workflows | Jira, Confluence users | Included in cloud tiers, may add fees |
| Xero (AU/NZ) | AI cash flow, invoicing, tax compliance | Local support, evolving analytics | AU/NZ SMB accounting with AI insights | Small-medium AU/NZ businesses | Tiered plans, pricing in AUD with GST |
| AWS Marketplace ML & AI | Pre-trained models, SageMaker deployment | Vetted products, pay-as-you-go | Scalable AI for technical teams | Tech teams using AWS infrastructure | Pay-per-use, requires AWS proficiency |
| G2 — Best AI Software | Software ratings, filtering, verified reviews | Up-to-date market sentiment | Vendor discovery and validation platform | Buyers researching AI tools | Free access, vendor-sponsored listings |
| Capterra Australia | AU-focused AI software directory | Local filters, buyer guidance | Helps AU businesses shortlist AI tools | Australian SMBs and enterprises | Free platform |
| AppSumo — AI Collection | 100+ AI tools, lifetime/discount deals | User ratings, refund policy | Cost-effective AI software trials | Startups, agencies, SMBs | One-time payments, lifetime access |
FAQs on the 12 Best AI Tools for Business
1. What is the main benefit of the 12 Best AI Tools for Business?
They automate workflows, reduce manual effort, and provide smarter decision-making across marketing, finance, design, and operations.
2. Which AI tool is best for creative teams?
Canva’s Magic Studio stands out due to its AI-powered design capabilities and brand consistency features.
3. Are the 12 Best AI Tools for Business suitable for small companies?
Yes. Platforms like Canva, Xero, and AppSumo are budget-friendly and tailored for startups and small businesses.
4. Which tool is most secure for enterprise use?
OpenAI Enterprise, Anthropic Claude, and Microsoft Copilot provide enterprise-grade controls with strong compliance.
5. Do these AI tools integrate with existing systems?
Yes. Tools like Osher Custom AI Development, Microsoft Copilot, and Atlassian Rovo are designed for seamless integration with legacy systems and modern platforms.
